| Some things are great but can always be improved. | | | | 3) Make each post about one, and exactly, one thing. |
| Blogs fall in that category. A blog is great for | | | | Rambling on in a post neither helps you, your readers, |
| communicating with your target audience, getting | | | | nor the search engines send you visitors. |
| your word out, increasing visibility, improving your | | | | 4) Unless you're famous, in which case it doesn't |
| writing, a critical business skill, and personal branding | | | | matter what you blog on, keep on topic most of the |
| among other things. But most blogs can be improved. | | | | time. People may be somewhat interested in you, but |
| Here are 5 tips. | | | | they will tend to be passionate on your blog's topic. |
| 1) Clean up your side bars. As time goes on, we | | | | Give them plenty of great on topic content. |
| often accumulate old and useless things in our | | | | 5) Proof read, at least a little. Blogs are informal but |
| sidebars. Calendars are but one example. Periodically | | | | that doesn't mean sloppy. The occasional misspelling |
| clean up your sidebars get rid of excess junk. | | | | or grammatical error is OK, but not lots of them. Also |
| 2) Use descriptive titles for your blog posts. Search | | | | make sure you check your links after publishing. Do |
| engines, which drive most Internet traffic, pay | | | | they work? If not correct them. |
| particular attention to titles to see what posts are | | | | I'm a big fan of blogging and it has served me very |
| about. | | | | well. |