9 Lessons Solopreneurs Can Learn From Sturgis Bikers

My family and I drive from Minnesota to Coloradocars or trucks have broken down.
each summer for our vacation. Our trip typically4. Protect the things you own. Sturgis riders are kind,
occurs in early August, which means that on the trekbut DO NOT mess with their bikes. Retribution is
home, we share the highways and Interstates withswift, sure and loud when someone tries to harm
thousands of bikers who are driving to or returninganother person's Harley.
from the Sturgis Motorcycle Rally in Sturgis, South5. Prepare for the worst. Bikes break down, fierce
Dakota.thunderstorms erupt, bodies succumb to the
Few groups of people in America are as colorful andelements. I've seen that and much more while
fascinating as Sturgis attendees, and in observingtraveling in the West, and I've never seen a Sturgis
them I have learned a few things that can be appliedrider who was unprepared to deal with the adverse
to the solopreneur life.conditions they face.
1. Invest in great equipment. I estimate that at least6. Make the journey, but know your limitations. Not
99 percent of Sturgis participants rideevery rider who goes to Sturgis gets there on two
Harley-Davidson motorcycles. Harleys are the bike ofwheels. Hundreds of attendees make the trip in
choice for Sturgis because they can cover hundredstrucks, with their bikes stowed or towed behind.
of miles, day after day, in temperatures thatOther rally participants use three-wheel Harleys to
routinely top 100 degrees. When you're crossing thereduce the strain and stress of the ride.
High Plains, the nearest Harley dealer could be7. Get enough rest. Hotels filled with Sturgis folk are
hundreds of miles away; you do not want your bikesome of the quietest I've ever stayed in. The bikers
to break down.know that, if they're going to survive the next day's
2. Take good care of your stuff. Few sights are aslong haul, recovery and sleep are mandatory.
impressive as a long line of Harleys parked in a row.8. Don't go it alone. Bikers are considered to be lone
We see Harleys standing outside of the hotels wherewolves, but bikers actually travel in groups, often
we stay, and nearly every one of the bikes looks likeriding with people they have met along the way.
a work of art--a combination of steel, chrome,There's safety in numbers, and it's more fun, too.
leather, paint and curves. Even on a trip like Sturgis,9. Don't take unnecessary risks. Sturgis riders don't
the bikes shine like the day they rolled off themake dumb decisions while on their bikes. Weaving in
assembly line in Milwaukee. And many of theand out of traffic? No. Driving at excessive speeds? I
motorcycles are 20, 30 years old. Clearly, theserarely see it. Riding without a helmet? No sir. Texting
machines are cared for extremely well.while at the wheel? Out of the question. Riding a
3. Help those in need. Sturgis riders look mean andmotorcycle (and being a solopreneur) is risky enough;
tough, but I have seen dozens of instances whereyou can't afford to be foolish.
the riders have stopped to help motorists whose