| Everything I know about a Harley-Davidson could | | | | up in awe of his presence and I've participated in |
| probably be summed up in the Thunder Across the | | | | Gubernatorial Fund Raisers with him where he was |
| Prairie a biker race that happens every fall as bikers | | | | the spokesman for the Candidate. His |
| gather to race along the Arkansas Valley for Charity. | | | | Harley-Davidson doesn't speak for him, however, he |
| However, I do recognize the name Harley-Davidson, | | | | speaks well for Harley-Davidson. |
| and I know the sound of the bike as it thunders | | | | The Harley-Davidson logo, their name, their identity |
| along the highway. | | | | makes them money, and most people recognize their |
| But, did you know that Harley-Davidson makes more | | | | logo as being BIKE related, because everyone |
| money on 'other stuff' than they do on bikes? | | | | recognizes a Harley-Davidson thundering across the |
| What makes their STUFF so valuable? The Brand | | | | prairie, or along the highway. |
| implanted on their alternative purchases indicates a | | | | Most of the Money Made by Harley-Davidson is NOT |
| specific kind of value. You wear the logo, you | | | | made by selling motorcycles. Those fat stacks of |
| epitomize a specific kind of person. | | | | cash brought into the Harley-Davidson dealer didn't |
| When I was younger I steered clear of bikers, | | | | purchase motorcycles, but rather other items |
| Harley-Davidson types with leather bindings on every | | | | sporting the logo. Leathers, helmets, shirts, coats, |
| part of their anatomy. I felt they were probably up | | | | keychains, and a gazillion other accessories sport their |
| to no good. Then I met my current attorney, a long | | | | logo and make money for the company -- because |
| tall Texan with a Harley Davidson, a beard that | | | | they sport the logo. |
| makes Black Beard look like a Geek and a pair of | | | | Your brand can be the reason people buy your |
| biceps that remind me of King Kong. I've seen the | | | | product! |
| man walk into a court room where the Judge looked | | | | How effective is your Brand? Is it Amazing? |