How a Motorcycle Brand Became a Cultural Symbol

When most motorcyclists head out to enjoy aninnovation geared towards the engine as well as the
afternoon of free riding, they think of the allure ofstructure, composition, and suspension of the bikes.
the open road. No time tables, no meetings, nothingBy the time the company reached their 100 year
at all - just freedom. More often than not,anniversary they had gained world renown as a
enthusiasts can regale you about the joy of justsuccessful brand, operating in 67 different countries
cruising. That is why the cruiser motorcycles are sowith four major plants in the United States. Their
prevalent in the market today. In this article, we'llbrand recognition has spurred a chain of
look at some of the history behind one of the mostHarley-Davidson motorcycle stores that operate in a
famous American motorcycle brands: Harley-Davidson.franchise manner throughout the United States. They
Harley-Davidson was founded just after the turn ofcreated a special feel like a chartered organization
the 20th century from the combined effort ofwith the camaraderie of brothers and sisters focused
William S. Harley and Arthur Davidson. The twoon those who share their enthusiasm for the road.
formed the first three production motorcycles in aThe longest running motorcycling magazine The
10x15 shed. Just a couple years after their inceptionEnthusiast is still kept up by their company, and
as a company, a motorcycle store in Chicago openedoverall records indicate they will continue to be
and sold all three of the motorcycles. C.H. Lang soldprominent well into the future. Their ad campaigns
those first motorcycles.make sure that you understand their longstanding
These motorcycles were coming out with the firstheritage and dedication to their loyal demographic
cars ever built, so they were presumably incrediblythat is comprised almost 90 percent of males. Recent
investigatory. The goal was to create a sustainablechanges to their portfolio include a site specifically
engine. Their vehicle won a perfect score of 1,000geared for women and possible adaptations to their
points at the 7th Annual Federation of Americanfavorite rides to accommodate their increasing
Motorcyclists Endurance and Reliability Contest. Thepopularity.
name was a mouthful, but the prestige wasOverall, Harley-Davidson has been an exceptionally
immense. Winning the national competition from thesuccessful company. They enjoy 42 years of sole
small town bike makers helped to propel the brandpioneering in the motorcycling world in the United
into the production stage. Another significantStates and have proven themselves resilient and
accomplishment that helped to propel them toapplicable in every decade since their inception. Their
prominence was the setting the Federation ofmotorcycle stores represent the most recent push
American Motorcyclists at 188.234 miles per gallon.to exert their brand name influence and affluence on
The combined strength of these two awards in 1908the seemingly rebellious set of men who purchase
set the company on the way to success. The firsttheir goods. With public charity programs and the
police motorcycle was also sold that year to theability to produce a quality motorcycle, it is unlikely
Detroit police department.they will die out any time soon.
Throughout the years, the company continued