| When it comes to motorcycles, no other name | | | | There is the skull jacket with a reflective image of |
| carries the mystique, prestige or respect as that of | | | | Willie G.® on the back. Then there is the Road |
| Harley Davidson. Harley riders are more than | | | | Warrior 3-in-1 jacket with black on black reflective |
| motorcycle enthusiasts with the penchant for a name | | | | embroidered Harley Davidson Logo. Still yet another |
| brand; they are instead members of an elite | | | | option is the black jacket with the classic |
| fraternity of riders known throughout the world. | | | | embroidered screaming eagle Harley Davidson logo. |
| For this elite group, owning a Harley is just part of | | | | There is also the classic cruiser jacket that sports |
| the complete Harley Davidson picture. The second | | | | colored panels on the chest, shoulders and inner arms. |
| and sometimes nearly equal part of the equation is | | | | Other choices include the American Legend and |
| image. Whether the motorcycle of choice is a | | | | FXRG jackets, just to name a few. |
| Sportster, Softail, or Electra-Glide, there is a certain | | | | Each of these jackets represents the mystique, |
| image that identifies the rider a member of the | | | | legend and lore of not only Harley Davidson as a |
| Harley Davidson community. | | | | manufacturer, but the very models that riders have |
| When the average person thinks of a Harley rider, | | | | pledged their loyalty to. A rider in a classic cruiser |
| they get a mental image of a leather clad biker | | | | jacket lets the world know that they do not belong |
| wearing a bandana and sunglasses. Although this may | | | | to the Softail community. By the same token we |
| be a broad stereotype of the typical Harley rider, it | | | | would not expect to see a rider wearing a skull |
| hardly is an accurate description. The image of the | | | | jacket cruising down the highway on an Electra-Glide. |
| Harley rider is as customizable as the very bike they | | | | The next time you see a group of Harley riders out |
| ride. | | | | for a ride, take note of the image that apparel lends |
| Take a stroll through the showroom of any Harley | | | | to the bike and rider. You will be amazed at just how |
| Davidson dealership and you will see a diversity of | | | | many niche communities you find in the Harley riding |
| image options. Take leather jackets for example. | | | | community. |