| Google's contextual advertising known as AdSense is | | | | It sometimes takes lots of tuning to get these ads |
| a fantastic option for monetizing some blogs. Almost | | | | to perform, although sometimes they work great |
| anyone can sign up, and Google displays ads based | | | | right away. Typically the ads work best of they are |
| on your content that are hopefully likely to attract | | | | blended with the content, meaning same fonts and |
| viewers. Countless blogs and Web sites run them, | | | | colors, and above the fold, meaning visible without |
| and some are extremely successful while others far | | | | scrolling, but you need to experiment. Occasionally |
| less so. | | | | you may be surprised and find some odd combination |
| Every time someone clicks on an ad, you make | | | | works better than you would have ever expected. |
| money ranging from a very few pennies to perhaps | | | | Normally product oriented sites work best. For |
| a few dollars. Most clicks are worth a few cents, but | | | | example a site on fish finders or DVD players or |
| they can add up quickly if you have lots of visitors. | | | | kitchen appliances would typically work well if there is |
| Notice that you do not need to sell anything in order | | | | enough traffic. Remember that traffic, lots of visitors, |
| to get paid. You are paid per click regardless of | | | | are needed, as you only get a few cents for most |
| whether a sale occurs, which is in direct contrast to | | | | clicks. This means you need plenty of visitors and |
| many other types of online monetization, for | | | | clicks in order for the money to add up. |
| example affiliate programs which pay a commission | | | | With other types of sites AdSense may or may not |
| per sale. | | | | perform well. You have to try to be sure as you can |
| How do you know if AdSense will work on your site | | | | never be 100% sure. For example, I have found they |
| or blog? First of all, some types of sites are not | | | | do not work well on business oriented sites I have |
| allowed to run AdSense, for example sites on hard | | | | implemented them on. |
| liquor, although the vast majority can. The only way | | | | How much money can you make? Well, I'm not |
| to really know is to try it. Experimentation rules the | | | | getting rich, but they pay my health insurance right |
| day, but we know what tends to work best on | | | | now, and that means low 5 figures a year. |
| most sites. | | | | |